Asset management and outdoor hospitality advisory from a founder who built, operated, and exited a global portfolio. We bring an owner-operator's perspective to every engagement.
What We Do
Hands-on owner representation for hotel and resort assets. Performance oversight, operator accountability, capital planning, and strategic repositioning — driven by an operator who's sat on both sides of the table.
Learn moreStrategic advisory for glamping, experiential lodging, and nature-forward hospitality ventures. Site feasibility, brand development, operating model design, and go-to-market strategy for the fastest-growing segment in hospitality.
Learn morePerformance benchmarking, brand positioning, and strategic roadmapping for multi-property portfolios. Whether you're acquiring, repositioning, or preparing for exit — we help you see the full picture and act on it.
Discuss your portfolioConcept validation, operator selection, pre-opening playbooks, and launch oversight for new hospitality projects. We de-risk development by bringing operational reality to the planning table from day one.
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About the Principal
Peter Mack is a hospitality executive with 25+ years of experience spanning luxury operations, portfolio asset management, experiential brand creation, and large-scale revenue strategy.
As Founder, Chairman & CEO of Collective Hotels & Retreats, Peter built a globally recognized outdoor hospitality brand — 8 owned properties and 75+ affiliates across 6 continents — which was acquired in 2025. Prior, he spent 9 years at Starwood Hotels & Resorts overseeing $3B in revenue strategy across hundreds of hotels.
Peter advises hospitality owners, investors, and developers with the perspective of someone who has built, operated, financed, and sold hotel assets — not just advised on them.
